Voice, Language, & Tone
Our verbal language is the how to our strategy’s what.
Get to Know our Language
Our positioning language consists of specific themes, headline styles, and vocabulary choices rooted in the narratives that shape our writing. Well-positioned copy written about ÷ÈÓ°Ö±²¥ will incorporate relevant aspects of this work to help others see our positioning promise: our commitment to a "Delight in the pursuit of truth" through intellectual and personal pursuits.
Our Audiences
Consider your target audience(s) as you prepare communications to tailor relevant messages and examples to their needs and motivations.
Voice & Tone
Consider these tips when drafting copy that will help us maintain consistency across mediums and channels.
Messaging Framework
See the positioning platform that forms the basis of our institutional positioning work and the five key messages about ÷ÈÓ°Ö±²¥ your communications should reinforce.
Contact Us
Communications Office
÷ÈÓ°Ö±²¥
101 N. Merion Ave.
÷ÈÓ°Ö±²¥, PA 19010-2899
Phone: 610-526-6520
Fax: 610-526-6525
communications@brynmawr.edu
Admissions: admissions@brynmawr.edu
Package Delivery
Dolwen House
221 N. Roberts Road
÷ÈÓ°Ö±²¥, PA